People taste your wine
before they see your label.
We choose wines independently for our blind releases. If one of yours is picked, you’re welcome to help shape what customers see when they reveal it.
A discovery channel,
not a distribution deal.
We send a small number of wines to customers who taste them blind: no label, no price, no reputation to lean on.
When they’re done, they scan the tag and find out the wine is yours, with a link straight to you. What happens after that is between you and them.
Your own tasting,
run blind.
Use the same tasting for a cellar-door evening, a club night or a trade tasting. You choose and pour your wines. We set up the blind tasting your guests play on their phones, under your event’s name, with a quiet “Powered by Hidden Bottle Collective”.
Let the wine speak first.
Your story, at the right moment.
Every bottle has its own reveal page, which we build and customers reach only through the QR tag. It shows your winery, the wine, the vintage and a link to you.
It isn’t a sales page. It’s written to be read straight after tasting.
A working sample, using a fictional winery.
Start with a conversation.
Think you’ve got a wine that belongs in a future release? Get in touch. It’s a conversation first, with no commitment either way. The detail is further down if you’d rather read it first.
Thanks, we’ve got it.
We’ll be in touch. Tech sheets and tasting notes can go to hiddenbottlecollective.nz@gmail.com
What we look for.
We choose wine by wine, release by release, for what’s in the glass rather than reputation. We start with New Zealand but aren’t limited to it.
If yours is chosen, you can help shape the reveal, but the choice is always ours.
Wine that holds up when nobody knows what it is. Not the loudest in the lineup, but the one people keep going back to.
Wine with a real place and real people behind it. That’s what the reveal is built on, whether or not you’re involved.
Mostly small and mid-size producers. A big name won’t get a wine in, and won’t keep it out either.
What taking part
may involve.
Light on your time. Small quantities, and never a volume or discount channel.
- Small release quantities — selected wines, chosen release by release
- Basic wine and story information from you: the people, the place, the approach
- Tasting notes — yours, or written with HBC
- A bottle or label image, if available
- An optional short quote or producer note for the reveal page
- HBC designs and controls the reveal page; all winery-specific content is checked with you for accuracy before release
Hidden Bottle Collective creates a quality discovery experience and positions your wine well within it. What we cannot guarantee is a specific sales outcome: cellar-door enquiries, mailing-list sign-ups and direct purchases depend on the wine, the vintage and what customers do after the reveal. We are early-stage, and clear about that.
Got a wine in mind?
Send us a note and we’ll take it from there. Prefer to talk first? Contact us.
Register Your Interest