HBC Curated Releases · Coming Soon

Six wines. No labels.
You make the call.

The first HBC release: six wines we’ve chosen, wrapped so you can’t see the labels. Taste them, decide what you think, then scan to find out what they are.

Founding Release Planned price: $300 + shipping Six bottles · New Zealand delivery · Available to 10–20 people Registering interest is free. No payment now and no subscription. We’ll confirm the details with you directly.

A wine bottle in the graphite Hidden Bottle Collective wrap, with its seal and No. 1 tag

The Inaugural Release

What arrives at your door.

The shoulder band, seal and numbered tag — **Wrapped and numbered**No label, no producer, no region. Just the tags.

The Hidden Bottle Collective seal — **Sealed**Open them when you like.

Detail of the printed graphite wrap — **Six bottles**Taste before you reveal.

Founding Release	Coming soon
Planned price	$300 NZD + shipping (to be confirmed with those who register)
Shipping	New Zealand delivery only. Rates confirmed before any purchase.
Availability	The first release will be available to 10–20 people
Commitment	None. Registering interest is free: no payment, no subscription.

How It Works

Three steps. One rule:
no peeking.

Receive the box

Six bottles arrive wrapped and numbered. No labels, no hints — just the tags.

Taste without bias

Pour, taste, argue about it. Your impression forms before anyone tells you what it should be.

Reveal the story

Scan the tag when you’re ready. The winery, region, story and tasting notes appear.

The Founder

“Taste without the label, make your call, then find out what it is and who made it.”

Where it started

What This Is

Starting small.

We’re starting small so we can get every box right. It isn’t a subscription, and registering costs nothing. Put your name down for the first release; after that, each release is your call.

Put your name down.

We’ll email you with the release date and final price before anything is confirmed or charged.

First name *

Last name

Email address *

City / Region

How did you hear about Hidden Bottle Collective?

Anything you would like to tell us? (optional)

I confirm I am 18 years of age or older. I understand that the sale of alcohol to persons under 18 is an offence under the Sale and Supply of Alcohol Act 2012.

I agree for Hidden Bottle Collective to contact me about the first release and future releases. My details will not be shared with third parties.

Yes, send me occasional Hidden Bottle Collective news and future release updates.

Prefer email? hiddenbottlecollective.nz@gmail.com

Privacy — HBC will use your details to respond to your enquiry. We also use basic website analytics. Sending an enquiry does not subscribe you to anything unless you tick the box above. See our Privacy Policy for details.

Received

Thanks, you’re on the list.

We’ll be in touch before the first release. Questions in the meantime? hiddenbottlecollective.nz@gmail.com

Legal notice: Hidden Bottle Collective sells alcohol. A New Zealand liquor licence is required prior to any sale. Alcohol sales will only commence once the required liquor licence is in place. All sales are subject to the Sale and Supply of Alcohol Act 2012. Alcohol will not be delivered to persons under 18. An adult signature is required on delivery. Please drink responsibly.