Receive a curated selection of wines with the labels hidden. Taste without influence, then reveal the producer, region and story when you’re ready.
Numbered 01–06. Wrapped, sealed, anonymous. Independently chosen wines, delivered to your door.
QR tags link to individual reveal pages — one per bottle. Each page tells the full story of that wine, at the moment you choose to know it.
Where possible, each reveal links you straight to the winery — their website, cellar door or mailing list. No intermediary. The relationship is yours.
| Inaugural release | 2026 (date to be confirmed with those who register) |
| Planned price | $300 NZD + shipping (to be confirmed with those who register) |
| Shipping | New Zealand delivery only. Rates confirmed before any purchase. |
| Cohort size | 10–20 founding members |
| Commitment | None. Registering interest is free — no payment, no subscription. |
Six bottles arrive wrapped and numbered. No labels, no hints — just the tags.
Pour, taste, argue about it. Your impression forms before anyone tells you what it should be.
Scan the tag when you’re ready. The winery, region, story and tasting notes appear.
No label bias. No price tag doing the talking. Just you, the glass, and the most honest opinion you’ll ever have about a wine — and then the reveal, which becomes the best conversation of the night.
“The reveal can wait.”
“Discover what you think before you discover what it is.”
The first release will go to somewhere between ten and twenty members — a scale where the experience can be delivered properly, and where every member is known by name.
Founding members are not signing up for a subscription. You’re registering interest in the first release; each release after that is a separate decision. No obligation, no automatic commitment, and nothing is charged now.
Once we launch, each release stays available to buy while stock lasts — you won’t need to be a member or have registered beforehand to purchase. Founding membership is simply the first invitation.
This form registers your interest. When the founding cohort is being finalised, we’ll contact you directly with confirmed details and pricing.
We will be in touch as the founding member cohort is confirmed. Questions in the meantime? hiddenbottlecollective.nz@gmail.com
Legal notice: Hidden Bottle Collective sells alcohol. A New Zealand liquor licence is required prior to any sale. Licence details will be published here once obtained. All sales are subject to the Sale and Supply of Alcohol Act 2012. Alcohol will not be delivered to persons under 18. An adult signature is required on delivery. Please drink responsibly.
