Corporate blind wine tastings
in New Zealand.
You choose the wines and hide the labels. We turn your lineup into a blind tasting your guests play on their phones, then everyone reveals together.

Everyone makes a call.
Then the labels
come off.
Guests scan the card on their table and join on their own phone, with no app and no account. For each numbered bottle they choose a grape, a country, a vintage and the price they’d pay, score it and lock it in. When your host reveals the wine, the whole room finds out at the same moment.
- 1Lock in your answers
- 2Reveal together
- 3See how the room called it
An easy evening
to run.
- Before
You choose the wines. We set up your private tasting and send the preparation instructions and your guest QR.
- On the night
Wrap and number the bottles before guests arrive, pour, and let the room taste.
- The reveal
Your host reveals each wine from their phone, and every guest sees it at once.
- After
You receive a private results page with the revealed wines to share with your guests.
Add HBC to your
corporate wine experience.
Founding Corporate Tasting
For groups of up to 20 guests.
Particularly well suited to groups of around 5–20 guests. Planning something smaller? Ask about our founding small-group options
The founding rate includes preparation of your private HBC tasting experience, wine lineup configuration, host guidance, guest QR access, the digital tasting, guest calls and the shared reveal.
Larger rooms run as several tables, each joining from its own QR, with one reveal for the whole room. Groups over 20 and more customised experiences are quoted individually. We’re taking a small number of founding bookings.
You plan the occasion.
We make the wine the event.
Your wines, your venue.
We bring the blind tasting.
Corporate Tastings are designed to work around the wines and venue you already want to use.
You host. HBC guides.
- Chooses the wines
- Purchases or provides the wines
- Conceals the bottles before guests see the labels
- Numbers the lineup using HBC’s instructions and materials
- Provides the venue and glassware
- Pours and serves the wines
- Nominates a host to lead the room
- Leads the reveal, guided by the HBC host experience
- Brings the guests
- Provides the preparation and concealment instructions
- Builds the blind tasting structure
- Guides the host through the evening
- Provides QR guest joining — no app, no account
- Captures guest calls and locks answers before the reveal
- Runs a coordinated reveal with the wine stories
- Provides results and highlights, where configured
- Provides HBC event materials, where included
Why this model worksFour things that make it easy to host
Easy to add to an event
you’re already planning.
Already planning a winery visit, team dinner or client evening? HBC adds an interactive blind tasting to the occasion you have organised. Once the bottles are concealed and numbered, the technology stays quietly in the background and the wine becomes the conversation.
Guests just need a phone
No app to download. Guests simply scan the HBC QR code and join through their phone browser.
Wines chosen for the occasion
Use wines chosen specifically for your team, clients or occasion.
Judgement first, labels later
Guests make their judgements before seeing the labels.
Everyone discovers together
Bring the room back together to discover the wines at the same time.
Occasions, and why blindWho it suits, and what blind tasting changes
Who it’s for.
Team events
Gets people talking, arguing and competing a little.
Client entertainment
Something different from another dinner and drinks.
Conferences & retreats
A wine experience that can fit into a wider programme, off-site evening or conference activity.
Staff rewards & celebrations
End of year, a big milestone, or a team that earned it.
Hospitality & wine teams
Taste comparatively and discuss wine without labels influencing the room first.
Make your call.
Then see the label.
Labels create expectations. Producer names, regions, vintages, varieties and price points can influence the way we approach a wine before we have even tasted it.
Blind tasting removes those signals. People decide what they actually think first. Then comes the reveal.
That’s usually when the room gets loud.
Based in Central Otago.
Available across New Zealand.
Planning a team event, conference activity, client evening, retreat or celebration? Tell us what you have in mind.
Frequently asked questionsWines, group size, Wi-Fi, what you get afterwards
Frequently asked
questions.
What is an HBC Corporate Blind Tasting?
An interactive blind wine tasting built around wines chosen by your event organiser. HBC sets up the tasting for your guests and guides your host through the reveal.
Who chooses the wines?
You do. The organiser selects the wines they want the group to taste.
Does Hidden Bottle Collective provide the wine?
Not in the standard Corporate Tasting format. The organiser or venue provides and serves the wine while HBC creates the blind tasting experience around it.
Who conceals the bottles, and is it difficult?
The event host conceals and numbers the bottles before guests arrive, using HBC’s preparation instructions and materials. No specialist knowledge or equipment is needed.
Do guests need an app?
No. Guests join using a QR code through their phone browser.
Does the venue need Wi-Fi?
Guests need internet access to use the HBC tasting experience. Venue Wi-Fi or reliable mobile data is sufficient. We recommend checking connectivity at the venue before the event.
Can we use our own venue?
Yes. The experience is designed to work around an organiser’s chosen venue and wine service. Event requirements are confirmed when the tasting is scoped.
Can larger groups take part?
Yes. Larger rooms run as several tables, each joining from its own QR code, and your host reveals each wine for the whole room at once. Groups over 20 are quoted individually.
What do we get afterwards?
A private results page with the revealed wines, which you can share with your guests.
Where are Corporate Tastings available?
Hidden Bottle Collective is based in Central Otago and is opening selected corporate tasting dates across New Zealand.
Tell us about your event.
Tell us about your team, your event and the wines you have in mind. We’ll help you shape the lineup and give your host what they need to prepare the bottles.
Thanks, we’ve got it.
We’ll be in touch to talk through your tasting. Anything to add in the meantime? hiddenbottlecollective.nz@gmail.com