A premium blind tasting experience built around the wines you choose. You bring the lineup; Hidden Bottle Collective creates the blind numbering, the hosting, the guided tasting and the shared reveal — so your group discovers each wine on what’s in the glass, not the label.
For winery teams, corporate groups, hospitality venues, wine clubs and private tables.
Hidden Bottle Collective is opening a small number of pilot and founding tasting dates in New Zealand. Register your interest and we’ll talk through your event.
An HBC Blind Tasting takes the wines an organiser already wants to pour and turns them into a structured blind experience — elegant physical presentation paired with a guided digital tasting and a shared reveal.
You choose the wines. Hidden Bottle Collective creates the experience around them: the numbering, the host and guest access, the tasting journey, and the moment everyone finds out what was actually in each glass.
You choose the wines. We create the experience.
Hidden Bottle Collective does not supply the wines for a Blind Tasting — that’s the organiser’s choice. (In our separate Curated Releases, HBC chooses the wines instead.)
Select the wines you want your group to experience blind — a vertical, a regional flight, a staff line-up, or simply a table’s worth of favourites. It’s entirely your call.
Share the wines and the relevant details with HBC — producer, region, vintage and anything you want revealed at the end. We handle the rest.
Hidden Bottle Collective assigns the blind numbers and prepares both the digital tasting and the physical event materials — host access, guest joining, the tasting journey and the reveal, ready to run.
On the night, you pour the numbered wines. Guests join, taste, make their calls and lock in their answers — forming an honest impression before any label enters the room.
The host reveals the wines and the table discovers what was actually in each glass — with the story of each wine to talk over. The reveal is the moment everyone remembers.
Every tasting is configured to the event. Depending on the format, an HBC Blind Tasting can include the elements below — we’ll confirm exactly what’s included when we scope your event.
The digital layer runs quietly in the background. What sits on the table is a considered, tactile event — presented to the same premium standard as everything Hidden Bottle Collective makes.
Selected and premium tastings can be supported by a host-ready event kit, so the evening feels prepared rather than improvised.
Staff training, customer events, cellar-door experiences and comparative tastings — run blind, with your own wines.
A premium shared experience that creates conversation, a little competition, and genuine discovery.
Interactive tasting evenings and event formats that add structure and engagement to a night on the floor.
Turn an existing tasting night into a more polished blind experience, without more work for the organiser.
A memorable hosted format for people who genuinely enjoy wine and want a night that’s a little different.
Plenty of evenings involve wine. An HBC Blind Tasting is built so the wine leads and everything around it is considered — the presentation, the ritual, and the reveal that ties it together.
“Sometimes we choose the wines. Sometimes you do. The label always waits.”
HBC Curated Releases — we choose the wines; you discover them blind.
HBC Blind Tastings — you choose the wines; we create the experience.
Tell us a little about your event and we’ll be in touch to talk it through. No commitment — this is the start of a conversation, and we’re opening a limited number of pilot and founding dates.
We’ll be in touch to talk through your tasting. Anything to add in the meantime? hiddenbottlecollective.nz@gmail.com
